Lumx — Stablecoin payments platform
UX/UI design for secure payment flows, onboarding, and transaction experiences.
Available to work
Product designer for teams that can't afford to 
guess
About
From curiosity
to craft
I'm Luis Fernando, a Product Designer from the countryside of Northeast Brazil, where technology once felt more like a distant word than a possible path.
Maybe that distance is exactly where my perspective began.
Driven by curiosity, trial, and practice, I found in design a way to connect worlds: turning complexity into clarity, noise into direction, and loose ideas into experiences that feel meaningful to real people.
For more than 13 years, I've worked across brands, interfaces, and digital products. Over the last 6, user experience has become my main stage — a space where strategy, research, aesthetics, and functionality need to move in the same rhythm.
I like to think of design as a quiet orchestra: every detail has its timing, every decision carries intention, and every solution truly works when it stops feeling like effort and starts feeling natural.
Today, I continue to design digital products with clarity, consistency, and purpose — carrying the perspective of someone who came from far away, but never stopped moving forward.
Elofy — People & Performance platform
Product design, system foundations, and interface flows for performance management.
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Website redesign focused on campaign visibility, navigation, and conversion paths.
Fluap — Healthcare access platform
Mobile product design for patient access, partner flows, and healthcare journeys.
Services
From concept
to launch
End-to-end product thinking — from discovery and problem framing to validated concepts and production-ready screens.
Flows, journey maps, and prototypes that turn ambiguous problems into clear product decisions — complexity resolved before a line of code is written.
High-fidelity interfaces with strong visual hierarchy, precise spacing, and every detail production-ready — from first concept to final handoff.
Responsive websites designed for real constraints — from landing pages to complex web apps that feel sharp on every screen.
Native-feeling mobile experiences for iOS and Android, designed around real usage patterns and platform conventions.
Scalable component libraries, token architectures, and documentation that keep design and engineering aligned as products grow.
What people say
Luis is a master! We worked together on several projects, and I can say that he's ahead of the curve when it comes to experience, scalability, and new design trends. Always keeping an eye on the market, Luis is always supported by the results gleaned from his dedicated hours of research, a unique asset in the development process. It was a pleasure working with him.
Cosme Júnior
Staff Product Designer · Blip
Contact
Smart ideas
need execution