Lumx — Stablecoin payments platform
UX/UI design for secure payments and onboarding.
Available to work
Product designer
for teams that can't afford to 
guess
About
From curiosity
to craft
I'm Luis Fernando, a Product Designer from the countryside of Northeast Brazil, where technology once felt more like a distant word than a possible path.
Maybe that distance is exactly where my perspective began.
Driven by curiosity, trial, and practice, I found in design a way to connect worlds: turning complexity into clarity, noise into direction, and loose ideas into experiences that feel meaningful to real people.
For more than 13 years, I've worked across brands, interfaces, and digital products. Over the last 6, user experience has become my main stage — a space where strategy, research, aesthetics, and functionality need to move in the same rhythm.
I like to think of design as a quiet orchestra: every detail has its timing, every decision carries intention, and every solution truly works when it stops feeling like effort and starts feeling natural.
Today, I continue to design digital products with clarity, consistency, and purpose — carrying the perspective of someone who came from far away, but never stopped moving forward.
Elofy — People & Performance platform
Product design and system foundations for performance management.
Nosso Atacarejo — Website design
Website redesign focused on visibility and conversion.
Fluap — Healthcare access platform
Mobile design for patient access and healthcare journeys.
Services
From concept
to launch
Product discoveryPrototypingUser interface design (UI)User experience design (UX)Web & mobile app designWeb designInteraction designDesign system
& always learning new things!
What people say
What people
I've worked with
Luis is a master! We worked together on several projects, and I can say that he's ahead of the curve when it comes to experience, scalability, and new design trends. Always keeping an eye on the market, Luis is always supported by the results gleaned from his dedicated hours of research, a unique asset in the development process. It was a pleasure working with him.
Cosme Júnior
Staff Product Designer · Blip
Contact
Let's build